The Multichannel Challenge

Hugh Wilson Rod Street Lindsay Bruce

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The Multichannel Challenge

The Multichannel Challenge By Hugh Wilson Rod Street Lindsay Bruce The Multichannel Challenge Based on over five years of research with leading organisations this book explains a step by step process for developing multichannel strategy Its case studies on such leading exponents of the art of

  • Title: The Multichannel Challenge
  • Author: Hugh Wilson Rod Street Lindsay Bruce
  • ISBN: -
  • Page: 315
  • Format: Kindle Edition
  • The Multichannel Challenge By Hugh Wilson Rod Street Lindsay Bruce Based on over five years of research with leading organisations, this book explains a step by step process for developing multichannel strategy Its case studies on such leading exponents of the art of combining channels as First Direct, IBM and BT also spell out how to implement the strategy, dealing in depth with change management, customer migration, metrics and rewardsBased on over five years of research with leading organisations, this book explains a step by step process for developing multichannel strategy Its case studies on such leading exponents of the art of combining channels as First Direct, IBM and BT also spell out how to implement the strategy, dealing in depth with change management, customer migration, metrics and rewards.
    The Multichannel Challenge By Hugh Wilson Rod Street Lindsay Bruce

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      315 Hugh Wilson Rod Street Lindsay Bruce
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      Posted by:Hugh Wilson Rod Street Lindsay Bruce
      Published :2020-02-02T16:04:45+00:00

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